"NO ONE CARES
ABOUT YOUR GREAT IDEA"
Years ago, I was chatting with my friend Jess Lebow, and
told him about this great idea I had for a video game. I don’t even remember
the idea anymore, but I do remember his response: “No one cares about your
great idea.” He went on to elaborate (and I’m paraphrasing), “Everyone can have
a great idea, but no one will really take notice until you sit down and do
something about it.” He was talking about the video game business in
particular. Was I ready to put something down on paper at least? Raise money?
Create some kind of proof-of-concept, and so on? Well, needless to say, I am not the founder and CEO of a video game
company and again, I can’t even remember what that great idea was. Last October
I was in Los Angeles for the Writer’s Digest Conference West and in my seminar
on writing science fiction and fantasy I went off on a bit of a tangent on this
same subject. If you have an idea for a novel or a short story (or a video game
or an invention, and so on) . . . so what? I know that sounds rude,
even condescending, but I don’t mean to be either of those things. I want you
to take that idea and do something with it. Here’s what came to me, off
the cuff, at that seminar: Leonardo Da Vinci is widely accepted as one of
history’s great geniuses, the very embodiment of the “Renaissance Man.” Da
Vinci was all over the place. Remember a few weeks ago when I pontificated on
the necessity of intellectual
curiosity? Da Vinci had that in spades. One of the things we
know from looking at his mountains of notebooks, was that he once drew
something that looks suspiciously like a helicopter.

And now to our flying traffic reporter Leo
Da Vinci in
Chopper Zero!
Da Vinci’s helicopter, powered by the muscle of the
pilots—probably four men—would never have been able to leave the ground. We
know, in fact, that late fifteenth century Italy did not see DaVinciCopters
roaring across the skies. What Da Vinci was missing in the 1480s was the
internal combustion engine, which can produce enough energy to move itself. Because
Da Vinci had an idea for a helicopter five hundred years or so ago
doesn’t make him the inventor of the helicopter. It makes him a smart guy,
interested in lots of stuff, with an active imagination and a strong
intellectual curiosity, but credit for actually making something like this that
actually worked goes to Frenchman Paul Cornu, though it was Russian-American
Igor Sikorsky who’s considered the father of the modern helicopter. These guys
built on developments made by others through much of the time since Leonardo (and
back even farther than that), but they actually got it flying. “But
Phil,” you say, “here we are five centuries later talking about Da Vinci’s idea
for a helicopter.” Sure, okay, but had Leonardo Da Vinci only just drawn
pictures of things he couldn’t build (and his notebooks are full of many other
examples of just that) we probably wouldn’t remember him. When you hear the
name Leonardo Da Vinci, do you think of helicopters, or this?
Hey, Jesus, you gonna finish that?
This is the famous
Last Supper, just one of Da Vinci’s extraordinary masterpieces and one of the
most famous works of art the world has ever know. Centuries later and it’s
instantly recognizable. But what if the Last Supper existed only in the form of
a description in a notebook? At that seminar in LA I did a little improv thing
where I took on the role of Leonardo and pitched it:
“Okay, so, it’s like a really long table, and for some
reason, everybody’s only sitting on one side. And Jesus is in the middle and
he’s, like, doing this thing with his arms spread out and all the apostles are
there and I’m thinking maybe Judas . . . bear with me on this
. . . has knocked over a salt shaker! Get it? Right? It’s gonna be
awesome.”
And you know what? He probably did pitch the thing before
painting it on the wall of that convent in Milan. But the point is he then actually
painted the thing. There it is still, for all the world to see.
Do you have a great idea for a novel? Terrific. Don’t
send me your pitch. Write the thing.
Now, that having been said, there are authors who can
sell their great ideas based on the pitch alone. If J.K. Rowling called up any
publisher on Earth and said, “Okay, I have this great idea for a series of
fantasy novels for kids,” she’d be immediately interrupted by an offer. So if
you’re J.K. Rowling and you’re reading this, never mind, but actually, if you
are reading this, back me up a little. She actually wrote that first
Harry Potter book before she sold it. An idea is an elusive thing. Like Leonardo’s
helicopter, if your epic fantasy exists only as a bunch of notes, no one will
remember that, unless maybe you go off and do something else. If Leonardo had
concentrated on powered flight and actually built the helicopter the story
would read “Inventor of Helicopter Also Had Idea for Religious Mural.” But the
point is we’re remembered, if at all, for what we’ve actually done.
Got a great idea? Get to work!
—Philip Athans

Very interesting post, and thanks for sharing!
ReplyDeleteI agree that having a good idea is not enough. If you have a good idea, that's great, because you have to start from somewhere, but if you have an idea and don't run with it, then it won't matter, because no one else will ever see that great idea.
Best,
Alexandra~
Same here, that's why I'm taking writing fiction this semester so I learn the craft and get my work critiqued. I'm so ready to be published lol. I hate how people share their ideas and do nothing with it, my friend does that all the time and I'm just like ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
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